This new consumer phenomenon is called “signs” or “folksonomies” (short for for the people and classification). Clear signs that consumers, and established the organizational structure of Internet content. Popular Categories do not allow people to stay away from the contents of the file under the label, but more important, and to share them with others on the chart they created deposits.
Here’s how it works sign. Countries, such as the use del.icio.us – bookmark-sharing site – and Flickr – Photo Sharing Place – Consumer and co-operation of the online content in the classification of certain keywords or tags.
For example, photos on Flickr, tag files and the iPod, the next the next member “of the iPod.” Invisible except under these images are the property of each user’s iPod, but the iPod tab in the community to show consumers all the pictures continue to manufacture and under the floor for the record. Flickr, now has more than 3,500 images, which is labeled “the iPod.”
Logo is visible because it is a natural supplement search. Can the “blog” in Google type, do not know the word, whether you are looking for information on how to start a blog, how to read or simply your blog. Large and small sites have been trained folksonomies. They launched the label of the structures to help users find content more easily and closely related.
Although the label is far from perfect, marketers should, however, can be used to keep the American public pulse fingers. Start by subscribing to the RSS feed to monitor the symptoms of the consumer information products, services, company, or in space. These are living focus groups are free, 7 / 24 provided it can be used with caution folksonomy sites start viral marketing activities – a warning. It should be transparent and marketing who, why should link / fans and prevent the dumping services